Bio 
Julius LaCour Jr. was born in New Orleans, LA in 1985. From a young age, Julius dared to be different. He fell in love with fashion and wanted to dress like the models and icons he saw in the magazines. Since he couldn’t afford the designer clothes he wanted, Julius decided to create his own designs. At age 13 he taught himself to sew, reworking the clothes he already owned and turning them into unique and daring creations. Julius knew that he wanted to turn his passion into a career and enrolled in the Illinois Institute of Art-Chicago to further his technical skills. Julius created his first fashion label, JuJu Blase,’ while still a student. in 2007, Julius was asked by Vassar Magazine.com to be featured as a designer. Impressed with what they saw, Vassar Magazine asked Julius to intern as a fashion head. He took on a second internship in 2008 with Chicago designer Agga B. Raya to deepen his practical knowledge of the fashion industry.After he graduated, Julius shaved off his hair, deciding it was time for a change. He also thought it was time for his label to reflect this new, edgier aesthetic. Julius changed the name of his label to Maison de LaCour in 2009. Maison de LaCour was founded with the purpose of expressing individualism. Each piece was unique, created by hand. Julius felt that with each garment he was giving the customer a part of himself. Today, Julius continues to develop his line pushing the boundaries of fashion and challenging the people’s perceptions. As he says. “What’s wrong with a man in a skirt? Why is a women in baggy clothes not considered sexy?” Julius also combines couture finishing techniques with explorations of themes many believe are taboo, bringing to light such as minority subcultures and nudity. This juxtaposition creates a unique, dynamic line unlike other labels on the market. For Julius, this is a dream come true.
- Intro
- Home
- Bio
- Collections
- Contact
Shop
